Privacy policy

• Summary
• Data controller
• Data we collect
• How we use it
• Who we share it with
• Your rights
• How to make a request
• Cookies
• Security and retention
• Effective date

This policy explains how we handle your personal data in compliance with Ley 1581 de 2012 (Colombia’s Personal Data Protection Law), Decreto 1377 de 2013 (the decree that regulates it, now incorporated into Decreto 1074 de 2015, the single regulatory decree for the commerce, industry and tourism sector) and other Colombian data protection rules.

The controller of your data is Inversiones Maxitours S.A.S., the company that operates the commercial establishment Viajes Maxitours. Medellín Day Trip is one of its products: this site and the tours booked through it. When this policy says “we” or “us,” it means Inversiones Maxitours S.A.S.

1. Data controller

Legal name	Inversiones Maxitours S.A.S.
NIT (tax ID)	901.719.727-1
Commercial establishment	Viajes Maxitours
Product	Medellín Day Trip (day tours and the medellindaytrip.com website)
National Tourism Registry	RNT 172253
Address	Carrera 45E #70-22, interior 202, Medellín, Antioquia, Colombia
Email	viajesmaxitours@hotmail.com
Phone	+57 311 788 5599
WhatsApp	+57 311 744 7988

2. Data we collect

When you book through WhatsApp

• Full name and ID or passport number.
• Your hotel or chosen meeting point.
• Mobile number with WhatsApp, including the country code.
• Preferred date and tour language.
• For minors traveling with you: name, ID document and age.

When you visit the site

• Browsing data: pages viewed, device and browser type, approximate city or country, and clicks on the WhatsApp or call buttons. This data does not identify you by name.

We do not ask for sensitive data, such as health information. If you voluntarily tell us about a medical condition so we can take precautions during the tour, we will use it only for that purpose, and you are not required to provide it. We also do not store card details: card payments are processed on the card terminal on the day of the tour.

3. How we use your data

• To confirm and manage your booking, arrange the pickup time and place, and let you know about any changes.
• To issue the medical assistance card included in the tour.
• To give the service providers the information they need to serve you: transportation, guides, farms, parks and other destinations.
• To invoice and comply with legal, accounting, tax and tourism obligations, and to respond to requests from authorities.
• To respond to your requests, complaints, claims and suggestions.
• To measure how the site is used and how effective our advertising is, so we can improve them.
• To send you offers or news, only if you authorize us. You can ask us to stop at any time.

Data of minors

Data of children and adolescents is provided by their father, mother or responsible accompanying adult, and we use it only for the booking and the medical assistance card, respecting their best interests and fundamental rights.

Authorization

By sending us your data by WhatsApp, email or phone to make a booking, you authorize us to process it for the purposes above. You can revoke this authorization at any time, except when we must keep the data because of a legal or contractual obligation.

4. Who we share your data with

• Tour providers: transportation companies, guides and destinations, only with the data needed to provide you the service.
• The insurer that issues the medical assistance card.
• Technology providers that help us operate: WhatsApp (Meta), Google (Analytics and Google Ads) and the website hosting. Some of them store information on servers outside Colombia; we require them to handle it with security and confidentiality measures, under the terms of Ley 1581 de 2012.
• Authorities that request it in the exercise of their legal duties.

We never sell or rent your data.

5. Your rights

As the owner of the data, you have the right to:

• Access, update and correct your data.
• Request proof of the authorization you gave us.
• Know how we have used your data.
• Revoke your authorization or ask us to delete your data, when there is no legal or contractual duty to keep it.
• Consult your data free of charge.
• File complaints with the Superintendencia de Industria y Comercio (SIC) (Colombia’s Superintendence of Industry and Commerce, the data protection authority), after first making your request to us.

6. How to make an inquiry or a claim

Write to viajesmaxitours@hotmail.com or on WhatsApp at +57 311 744 7988 and include:

1. Your full name and ID number.
2. What you want to consult, correct, delete or claim.
3. The email address or number where you want to receive the answer.
4. Any documents you want to rely on, if applicable.

Inquiries	We respond within 10 business days at most. If we need more time, we will let you know and respond within the following 5 business days.
Claims	We respond within 15 business days at most. If we need more time, we will let you know and respond within the following 8 business days. If your claim is missing information, we will ask you for it within the following 5 days; if we do not receive it within 2 months, the claim will be considered withdrawn.

7. Cookies

We use Google Analytics cookies to find out how many people visit the site, which pages they view and which buttons they use. This information helps us improve the site and our advertising. We only turn them on if you accept them in the cookie notice, and you can change your choice at any time. See the details in our cookie policy.

8. Security and retention

We apply reasonable technical and administrative measures to protect your data against loss and unauthorized use or access, and only the people who need it to handle your booking have access to it. We keep the data for as long as our relationship with you lasts and for as long as accounting, tax and tourism rules require; accounting records are kept for up to 10 years.

9. Effective date and changes

This policy is effective as of October 18, 2026. The databases will remain in force for as long as Inversiones Maxitours S.A.S. carries on its business. If we make significant changes, we will publish them on this page. You can also read our terms and conditions.

Effective as of October 18, 2026. Last updated: October 18, 2026.